One of the top
features was the delayed webcast function. KRTU once had essentially 3
formats during a regular broadcast day. Classical music from 5am to 5pm,
Jazz from 5pm to 10pm, and College Rock Alternative from 10pm to 5am.
Historically, these formats don't have much demographic cross-over.
At the CMJ conference in NYC in Fall of 2001, I got
in a discussion with an English gentleman who was working at the forefront
of audio-streaming technology on the internet. He introduced me to the
idea of multiple streaming from one station. We could serve our listeners
on the internet by making our formats available on-demand.
I programmed one computer to encode and stream the
station's live audio. I programmed another computer to record the Jazz and
Alternative programming each night, encode it to various bit-rates of
Windows Media, and publish the files to our web server automatically each
night.
Fans of our Jazz and Alternative programming could
listen to that music during the day even though our transmitter was
currently sending out Classical music.
Each file was available for a week after broadcast.
Fans of a specific program could listen when they wanted. An added benefit
was I had a record of what students were doing on the air without the need
for me to stay up all night. This helped enormously with the broadcast
announcing class I was teaching at Trinity at the time.
As station Operations Manager and Webmaster, I used
the website at times like a sort of organizer. Since I had to keep a large
number of employees and listeners abreast of a large amount of information
on quite a few subjects, it was easier to just have to type things once.
The website was a primary tool in giving a very
confusing and confused organization a sense of unity. |